Westchester
Real Estate
Home Marketing System
Your
goals are our goals
When you make the
important decision to sell your home and move on,
you know it might take time and effort to achieve
your financial and personal home-sale goals. We
will work with you to achieve those goals as
quickly and conveniently as possible.
Westchester
Real Estate Home Marketing System
It takes more than a yard sign and a smile to
sell a home. Our Home Marketing System is a planned,
systematic approach to selling your home. We start by carefully
reviewing the features of your home with you. Then we discuss
the special characteristics that make your home stand out in a
crowd. These features and characteristics will be compiled to
share with prospective buyers as well as real estate
professionals who may have potential buyers for your home. As we
discuss the various features and characteristics of your home,
we can help you look at it from prospective buyers' viewpoints.
As experienced professionals, we can offer tips on how to give
your home more curb appeal as well as ideas on how to create the
most positive interior appeal.
Establishing
a listing price
Our Home Market Analysis will
help us to establish a realistic price range for
your home. But YOU determine the actual listing
price! With the our Home
Marketing System, we'll show you how your goals
determine the actual listing price. If your goal
is to sell quickly, your home should be listed on
the lower end of the price range determined by
the Home Market Analysis. On the other hand, you
may be in no hurry and more interested in
obtaining maximum equity from the sale of your
home. If that is the case, the higher end of the
price range may be more to your satisfaction. But
we must always remember that ultimately it is the
buyer who will determine the price. By
establishing a realistic--yet ambitious--listing
price for your home, we can help increase the
percentage of prospective buyers who will look at
your property. And what's more, we can help
assure that your property is viewed by those
individuals who have a valid interest in your
home.
Getting
buyers to your door
The Westchester Real Estate "FOR SALE" sign in your yard may be one
of the first visual signals that your home is on
the market. But it's only the very beginning of
our strategy to give your home the exposure it
needs. Our entire sales force will be made aware
of your home's availability and its special
features and characteristics. An open house may
be held to introduce our sales force to your
home. And what's more, we'll introduce your home
to professional associates throughout our local
real estate community. Prospective buyers may be
found by many other firms--so we'll mobilize the
entire real estate sales force to find just the
right buyer for your home. Buyer open houses,
monthly newsletter inserts, highlight cards
mailed directly to our buyers who are interested
in homes like yours, special features flyers to
help viewers spot and remember your home's unique
characteristics, extensive exposure on various web sites, and a carefully planned local
neighborhood awareness campaign are some of the
options your sales associate will select from in
designing a strategy to market your home.
Closing
to your advantage
Finding the right buyer is only
the beginning of our efforts to help you achieve
your home-sale goals. Your Westchester Real Estate sales associate will personally present
all offers from qualified buyers and help you to
negotiate the most favorable terms for your sale.
We can answer your questions, and help you
understand your options. Once the purchase
agreement is signed by you and your buyer, we'll
handle all the details necessary to close the
sale. From beginning to end, your Westchester Real Estate sales associate will be there to
protect your interest ... to help you meet your
goals, and... to help steer you through the red
tape that precedes closing.
Moving
on
We can even help you find the
home you'd like to move into next. Ask how our systematic
approach to home buying can
help you avoid wild goose chases when you're
looking for your next home! And if you’re moving beyond our
market reach, be it across the state or across the globe, we
will use our extensive resources and professional connections to
find the right sales associate to assist you with all your real
estate needs in your new destination.
The
Westchester Real Estate Experience
Westchester Real Estate is a network of local
real estate firms that have joined to give you the advantages of
our local real estate expertise combined with the marketing
power of a larger group. And that's important! Because without our
local expertise, you might be guessing at what
your home could sell for in your area ... and
without our marketing power and referral
connections, you could risk missing out on the
more than one-third of home buyers nationally who
relocate into a new community.
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